Wednesday, 20 March 2013

Intro to Postmodern design

" The end of the 20th Century saw the gradual breakdown of the hegemony of the International Style in the face of challenges that arose as part of the "postmodern" movement. The term "postmodern" is at its heart a chronological term that means simply "after-modern". However, the term has been complicated by a variety of different and overlapping definitions that were devised to fit certain situations. One overarching idea of what constitutes the "postmodern" is that it rejects that which is "modern"...
However, most scholars feel that the modern movement did not end with the beginning of postmodernism, so that modernism and postmodernism actually have existed side by side, with the former losing ground to the latter over the years." - Graphic Design A New History, Stephen F. Eskilson

So, what I've taken from this short intro is that postmodernism and modernism exist together side by side; that the term postmodernism is used to describe a movement/ideology that began after modernism, or as a response to it. I've read that postmodernism is a rejection of modernism, that it breaks the rules for design laid down by the modernist movement.

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The word ‘post’ in postmodernism suggests that it comes after modernism, however both postmodernism and modernism both exist together at the same time. Modernism seeks to give meaning and solid definitions to what things are while postmodernism denies the rules laid by modernism.
Postmodernism denies the existance of scientifc, philosophical or religious truths to explain everything for everybody, while modernism seeks to give meaning and solid definitions to what things are while postmodernism denies the rules laid by modernism. It allows for personal interpretation, with personal experience being placed above abstract principles which paradoxically means that postmodernism can not truly be defined.
Postmodernism spans various different disciplines including art, culture, architecture, literature, entertainment, technology ect, and focuses on de-structered humanity meaning that disorder and fragmentation are acceptable represention of reality for postmodernists. Modernists viewed this view of fragmented humanity as bad while postmodernists seems to celebrate this, accepting ambiguity.
There are no final truths or definitions in postmodernism, it is an attempt to give new meanings and interpretations to everything.
Throughout the coming weeks we are going to explore how postmodernism is evident in various different aspects in our society in an attempt to better understand what postmodernism is and how it affects our lives. We will be looking at examples of postmodernism in pop-culture and entertainment, feminism, architecture, and art and design movements.