Saturday, 20 April 2013

Postmodern Media Culture

'The media examples referred to in the work I consider in Chapter 1 include television, cinema and information technology, and I shall discuss theories of the postmodern by cultural critics in relation to examples of, or references to, media products, media institutions, or media consumption. I shall show that theories of the postmodern are in part a response to developments in media culture, and that the theoretical discourses about the postmodern provide relevant models of how contemporary media culture can be evaluated. In other words, contemporary media and theories of the postmodern are mutually implicated and mutually defining, and this double movement is taken further in the chapters which follow.'

'...there are three interrelated critical projects which need to be carried out. These are: to assess the status of media examples in definitions of the postmodern; to evaluate the role of discourses about the postmodern in studying the media; and consequently to discuss the relationships between the media, the notion of the postmodern and contemporary culture.' - Postmodern Media Culture, Jonathan Bignell, 2000

I've been browsing a book called 'Postmodern Media Culture' by Jonathan Bignell, that mostly looks towards the changes in the media over time as a means to study and define postmodernism, as the media can be used to understand the public consciousness of the period.

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The word ‘post’ in postmodernism suggests that it comes after modernism, however both postmodernism and modernism both exist together at the same time. Modernism seeks to give meaning and solid definitions to what things are while postmodernism denies the rules laid by modernism.
Postmodernism denies the existance of scientifc, philosophical or religious truths to explain everything for everybody, while modernism seeks to give meaning and solid definitions to what things are while postmodernism denies the rules laid by modernism. It allows for personal interpretation, with personal experience being placed above abstract principles which paradoxically means that postmodernism can not truly be defined.
Postmodernism spans various different disciplines including art, culture, architecture, literature, entertainment, technology ect, and focuses on de-structered humanity meaning that disorder and fragmentation are acceptable represention of reality for postmodernists. Modernists viewed this view of fragmented humanity as bad while postmodernists seems to celebrate this, accepting ambiguity.
There are no final truths or definitions in postmodernism, it is an attempt to give new meanings and interpretations to everything.
Throughout the coming weeks we are going to explore how postmodernism is evident in various different aspects in our society in an attempt to better understand what postmodernism is and how it affects our lives. We will be looking at examples of postmodernism in pop-culture and entertainment, feminism, architecture, and art and design movements.